Prepay Nation Enters Partnership with Digicel to Offer Direct-to-Account Refill Services
Prepay Nation to offer groundbreaking instant prepaid phone refill capability to retailers in North America serving Digicel customers
PHILADELPHIA, December 17, 2009 – Prepay Nation, a leading prepaid wireless distributor in North America, has announced a special partnership with Digicel, the largest mobile operator in Caribbean to bring the International Top Up (ITU) program to Prepay Nation partners nationwide. Selected to integrate with Digicel to offer the program, Prepay Nation will make service immediately available to its retailers and partner distributors. The ITU program enables the Diaspora Caribbean and Central American countries like Jamaica, Honduras, El Salvador, Trinidad & Tobago and Guyana, to recharge their family & friends’ prepaid Digicel wireless accounts instantly, without the intermediate step of acquiring and entering a refill PIN.
“Prepay Nation is proud to add Digicel to our ITU program,” said Steven Ascher, Chief Executive of Prepay Nation. “We are always actively seeking ways to bring new products, improved profitability, ease of use and operational speed to our retailers and partners. This program is a natural choice for us.”
With ITU, the retailer simply enters the paid amount and the Digicel mobile number into the ITU module of the Prepay Nation portal, and the amount is instantly credited to the customer’s prepaid wireless account with no further action necessary.
“International Top Up is one of the most important evolutions the prepaid wireless industry has ever seen,” said Valerie Estime, Digicel’s Diaspora General Manager. “With this latest technology, we are introducing another simple way for our customers to purchase top up.”
The ITU program, while a forward-thinking concept, requires adept distributorship to help operators to reach target Diaspora and promote cross border recharge. “Digicel is keen to make our products available to as many retailers as possible – but not every retailer in North America has access to the opportunity,” said Estime. “That’s where distributors like Prepay Nation become so important as the distribution points it has in place are essential in terms of broadening our reach.”
Prepay Nation is providing the ITU program to its retail and distributor partners, including existing point-of-sale activation (POSA) companies with a focus on Wireless distribution points. “We’re confident that enabling our partners to offer instant, one-step refills for Digicel prepaid phones will help it attract new customers and increase volumes from its existing customers.” said Ascher. “Prepay Nation is excited to roll ITU out to our partners nationwide.” For more information about ITU and partnership opportunities, contact the company at www.prepaynation.com
ABOUT DIGICEL GROUP
After eight years of operation, Digicel has 8.8 million customers across its Caribbean and Central American markets and is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services and state-of-the-art handsets. By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting-edge of wireless communications – the company is also a recent entrant to the Central American and Pacific markets.
Digicel is incorporated in Bermuda and now has operations in 32 markets world-wide. Its Caribbean and Central American markets comprise Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Panama, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago and Turks & Caicos. The Caribbean company also has coverage in St. Martin and St. Barths. Digicel Pacific comprises Fiji, Nauru, Papua New Guinea, Samoa, Tonga and Vanuatu.
In total, across its 32 markets, Digicel has 10.3 million subscribers. Digicel is the lead sponsor of Caribbean and Central American sports teams, including the West Indies Cricket Team and Special Olympics teams throughout the region. Digicel is also title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel, which are the Caribbean and Central American qualifiers to the CONCACAF Gold Cup. Visit www.digicelgroup.com for more information on Digicel.