Director Of Digital Marketing

Role: Director-B2B Digital Marketing

About Prepay Nation:

Prepay Nation operates a value transfer and prepaid top-up marketplace through its technology hub and global network of mobile operators, digital and retail merchants and distribution partners, making worldwide mobile and e-commerce transactions accessible and seamless, and leveling the playing field for unbanked and underbanked communities to participate in the digital lifestyle. Our network enables diasporas all over the world to recharge the prepaid mobile phone of their friends and family, for over 600 mobile operators in 125 countries. With diverse distribution channels spanning over 275,000 locations in the US, Canada, Europe and Middle East, Prepay Nation provides a valuable service to expatriates who support their loved ones back home, in a fast, secure and cost-effective manner. Prepay Nation’s unique Marketplace business model, multi-currency processing platform, and global connected Hub with mobile operators, digital service providers and Brands offers real-time top-ups, value transfers and gift cards to prepaid mobile subscribers and other consumers, while helping to generate significant traffic and revenue for digital and retailers merchants and distribution partners.

What You’ll Do

  • Responsible for the development and delivery of all digital marketing strategies for Prepay Nation which includes the website, online advertising, email marketing, social media, videography, and graphic design.
  • You will take an analytic approach to create more awareness and leads for all of Prepay Nation’s initiatives and programs.
  • You will work across departments to develop and execute the digital marketing plan and must be self-directed.
  • You will collaborate and lead positive change.

Key Objectives you will drive

  • Website and Digital Advertising
  • Strategy, Analytics, Administration, and Delivery
  • Email Marketing
  • Social Media Management
  • Graphic Design (Website and Digital Advertising)
  • Partners with Content Coordinator to manage all aspects of the Prepay Nation website including design, maintenance and creation of website copy;
  • Develops and implements a strategy to continually improve SEO of Prepay Nation webpages
  • Manages all digital marketing activities including Google Ad Grants, PPC, and SEM campaigns
  • Utilizes all analytic tools necessary such as SEO software, Google Analytics, and Google Ads Manager to make informed decisions on all web and digital advertising strategies.
  • Strategy, Analytics, Administration, and Delivery
  • Manages all deadlines and provides graphic design support for all activities
  • Other duties as agreed from time to time

About You

  • 3+ years in digital marketing management or BS/BA degree in marketing, advertising, communications, or equivalent.
  • 3+ years of experience in PPC, retargeting, and display advertising;
  • Experience with HTML, PHP and CSS;
  • Experience tracking digital marketing campaign success through Google Analytics, SEO software, or analytic tools;
  • Staff management experience.
  • Strong sense of ownership and urgency to take projects from concept to implementation.
  • Experience with CRM databases – Power BI, Sharpspring and others;
  • Proficiency in email marketing platforms – MailChimp preferred; * Strong copywriting and editing skills.
  • In addition to the above required talents, our ideal candidate will have these preferred skillsets:
  • Certifications in SEO, SEM, Google Analytics, PPC, Google Ads, Facebook Ads, preferred.
  • Knowledge and experience working with Adobe Suite;
  • Comprehension of the Spanish language via written and/or verbal form.
Job Location: Remote
Job Category: Marketing
Job Type: Full Time

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