Pick a random person out in the street and ask them whether they prefer prepaid or postpaid plans for their phone. There’s a good chance they will speak in favor of prepaid plans. Why’s that? Well, mostly because prepaid plans offer greater value for money and flexibility, making them a more sensible choice for mobile users. However, there is one more perk that adds grandly to the appeal of prepaid plans: tied in OTT benefits.
With the rise of OTT (over-the-top) services, users are consuming more data than ever before. To cater to this need, canny mobile companies have started offering prepaid plans that come bundled with OTT benefits, providing users with everything they need to stay connected, entertained, and productive on the go.
In this article, we will take a look into the reasons why prepaid plans with OTT benefits are in demand, and what benefits they should offer to make them a more sensible choice for mobile users!
The reason is pretty obvious, really: prepaid plans with OTT benefits are plain fun. Anyway, let’s go over all the USPs of these plans again:
One of the main reasons why prepaid plans bundled with OTT benefits are in demand is that they offer more value for money. With ages-old postpaid plans, users typically pay for a set amount of data, calling minutes, and texting, regardless of whether they use it all. On the other hand, with prepaid plans, users only pay for what they actually use. This means that users can save money, especially if they don’t use all their allocated resources.
In addition to being cost-effective, prepaid plans with OTT benefits offer greater flexibility. With the rise of streaming services such as Netflix, Amazon Prime Video, and Disney+, users are consuming more data than ever before. With a prepaid plan, users can easily add more data to their plan if they need it without having to sign up for a new plan.
Here’s what perks an ideal prepaid plan would offer to keep the users happy:
A prepaid plan should offer unlimited calling and texting, as well as a generous amount of data. With unlimited calling and texting, users can stay connected with friends and family without worrying about running out of minutes.
The plan should come with a range of OTT benefits; users should be provided access to popular streaming services, music platforms, and gaming services. This will allow users to stay entertained and productive without having to pay extra for these services.
Finally, the plan should be easy to recharge and manage so that users can do it on the go. With an easy-to-use recharge and management system, users can stay connected and entertained without any hassle.
Prepaid plans with OTT benefits are a game-changer in the mobile industry, offering a more sensible choice for mobile users. With cost-effectiveness, flexibility, and a range of OTT benefits, these plans provide users with all the ways to stay both connected and entertained. What’s more, prepaid plans bring users the freedom to only pay for what they actually use, and the ability to add more data if needed. It’s clear why they make for a more cost-effective and flexible solution than traditional postpaid plans.
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What’s more, with our distribution network spread across over 150 countries, we make it easy for your users to discover and gift your content to loved ones back home! Our growing list of streaming partners already include Netflix, Amazon Prime Video, Hulu, Disney+, Spotify, and more!
Janis D’souza, Global Head of Marketing