How can Money Transfers Operators Promote their Apps Usage Amongst End Users?

5th December, 2024

Author: Ana Vargas, Customer Success and Partner Marketing Manager

Category: Industries

Money Transfer Operators (MTOs) with online business models and app tools available to their end users can promote their usage by implementing a strategic mix of marketing, incentives, and user experience enhancements. By leveraging its existing technology, partnership reach, and expertise Prepay Nation can, to some extent, support its MTO customers in this endeavor.

Here’s how we view it:

1^st Strategic Pillar – Boosting Engagement, Loyalty and Satisfaction through End User Incentivization:

1. Incentivize First-Time Downloads and Usage

• • Welcome Bonuses: Offer a welcome bonus or discount on the first transfer to incentivize new users to download and use the app.
  • Referral Programs: Encourage existing users to refer friends and family by offering both the referrer and the new user a discount or bonus on their next transfer. This incentivizes organic growth and word-of-mouth marketing, helping MTOs in user acquisition while generating business at the same time.

2. Gamification and Loyalty Programs

• • Loyalty Rewards: Implement a loyalty program where users earn points for every transfer, which can be redeemed for discounts or rewards after reaching a specific goal (Ex.: Number of transfers). By doing so, MTOs answer to potential churn rate decrease.
  • Gamified Experience: Introduce gamified elements like challenges, badges, or levels that users can achieve by making transfers through the app. This will help you generate engagement and straining the bond between your MTO brand and your end users.

3. Highlight Success Stories and Testimonials

• • User Testimonials: Encourage users to share stories and testimonials that reflect their satisfaction with your brand. This will boost your brand credibility and end user’s trust. MTOs can, for instance, incentivize testimonials through social media channels with a simple #campaign.
  • Case Studies: Publish case studies showing how the app has benefited users in specific scenarios, such as saving money on fees or sending emergency funds quickly.

By integrating Prepay Nation’s global digital added-value products (such as mobile top-ups, data plans, gift cards and bill payments) into their app, MTOs can offer customers more than just money transfers. This diversified service offering can increase app usage, customer engagement and be used as a powerful reward.

Offering these products as a reward scheme brings several key benefits, particularly in regions where mobile phones are widely used and data access is essential. It provides instant, highly relevant value to users in a very cost-effective, scalable, and flexible manner to businesses, ensuring both customer retention and growth.

Prepay Nation can help MTOs not just by providing these products but also by supporting the design of campaigns that offer discounts or bonuses for using the app, such as lower fees or bonuses for in-app transactions or referral and loyalty points that can be redeemed for airtime, data, or even prepaid gift cards.

2^nd Strategic Pillar – Acquisition through Targeted and Localized Actions.

1. Leverage Social Media and Digital Marketing

• • Targeted Advertising: Use social media platforms and search engines to run targeted ads aimed at potential users in key demographics and regions.
  • Content Marketing: Share informative and engaging content about the benefits of using the app, success stories, testimonials and tips on sending money efficiently, recharging mobile phones with data, airtime or bundles and buying prepaid gift cards.
  • Influencer Partnerships: Collaborate with influencers, particularly those with audiences in immigrant communities, to promote the app usage amongst diaspora communities.

2. Engage with Local Communities

• • Community Events: Sponsor or participate in local events within immigrant communities to raise awareness of the app and its benefits. Use the events to showcase your app and how to use it, generating acquisition on the spot.
  • Localized Marketing: Use tailored marketing messages and promotions to resonate with specific communities, using culturally relevant language and images.

3.Collaborate with Retailers and MNOs

• • Retail Partnerships: Partner with local retailers to promote the app, offering incentives for in-store customers who download and use the app.
    MTOs with an agent’s business model may want to consider mixing it with an online platform/app that includes its agents, allowing them to grow further than their physical space influence.

• • Mobile Network Operator (MNO) Partnerships: Work with MNOs to bundle the app with mobile services, offering special data packages or bonuses for app users.

Prepay Nation’s existing relationships with worldwide telecom providers can facilitate partnerships between MTOs and mobile network operators (MNOs). As such, by partnering with Prepay Nation, MTOs get immediate integration with a worldwide network of mobile operators, accessing their mobile products and promotions across international and domestic markets and hence, reaching a broader audience and serving regional needs. At the same time, MTOs app usage may be directly promoted to mobile users via mobile operator’s text messages, online ads, or even pre-installed on devices.

Prepay Nation’s marketing team can also support MTOs in digital marketing. Namely, by assisting in running targeted social media campaigns that highlight app features, security, and exclusive offers, encouraging users to download and use the app; in using digital advertising to promote specific audience tailored promotions aimed at increasing transactions volumes; or in implementing SEO reports/campaigns. All of which, with multilingual support.

3^rd Strategic Pillar –Superior User Experience.

1. Enhance User Experience and Trust

• • Easy and Intuitive Interface: Ensure the app is user-friendly with a simple and intuitive interface that makes money transfer process seamless.
  • Security Assurance: Highlight the app’s security features, such as encryption and fraud protection, to build trust among users.
  • 24/7 Customer Support: Offer reliable customer support to assist users with any issues, enhancing their confidence in using the app.

2. Use Push Notifications and Reminders

• • Transaction Reminders: Send push notifications to remind users of upcoming recurring transfers or special promotions.
  • Personalized Offers: Use data analytics to send personalized offers or recommendations based on the user’s transaction history.

3. Promote Convenience and Speed

• • Instant Transfers: Highlight the speed of transfers through the app compared to traditional methods, especially for urgent transfers.
  • Anytime, Anywhere Access: Emphasize the convenience of being able to send money anytime and from anywhere using the app.

4. Offer Competitive Rates and Fees

• • Transparent Pricing: Clearly communicate the exchange rates and fees in the app, and offer competitive rates that are better than or comparable to traditional methods.
  • Promotional Rates: Periodically offer lower fees or better exchange rates to encourage app usage during specific times, like holidays or special events.

Prepay Nation’s advanced technology infrastructure can integrate with MTO apps to streamline the user experience, ensuring that transactions are processed quickly and efficiently and offer customizable solutions tailored to the specific needs of the MTO and thus enhancing the app’s functionality, user appeal and app scalability to handle increasing transaction volumes and user growth without compromising performance.

Partnering with Prepay Nation also means that MTOs can use Prepay Nation’s security protocols and implement robust data protection measures to safeguard user information and comply with regulatory standards. By doing so, MTOs enhance app’s fraud prevention measures, building user trust and confidence.

All of the above without compromising competitive rates and fees.

We believe that by leveraging Prepay Nation’s network, technology, and expertise, MTOs can enhance their app’s functionality, offer competitive rates, and provide a superior user experience, ultimately increasing app usage and driving growth.