How Can Airtime Empower People And Communities During the Recent Earthquake in Morocco

12th September, 2023

Author: Janis D’souza, Global Head of Marketing

Category: Industries

In the wake of the recent devastating earthquake in Morocco, the importance of staying connected during a crisis has never been clearer. This natural disaster has brought to the forefront the vital role that communication plays in saving lives, coordinating relief efforts, and providing solace to affected communities. In this blog post, we’ll explore how communities and people can stay connected during such an earthquake crisis and highlight the invaluable support provided by operators like Maroc Telecom, Orange and inwi on the ground.

The Recent Earthquake in Morocco, September 2023

The recent earthquake in Morocco served as a stark reminder of the unpredictable nature of natural disasters. The 6.8-magnitude quake struck late on Friday. It was the strongest to hit the region around the ancient city of Marrakech in a century, according to the US Geological Survey.

In an update on 11th September, officials said the death toll had risen to at least 2,122 people, with 2,421 more injured — including many in critical condition. The toll is expected to rise further as rescuers dig through the rubble of collapsed houses in remote areas of the High Atlas mountains.

With its epicenter in a densely populated region, the quake’s impact on communities and infrastructure was profound. In such harrowing times, maintaining lines of communication is not just a convenience; it’s a lifeline.

Airtime, The Backbone of Communication

Airtime, the prepaid credit for mobile phones, emerges as a crucial element in enabling effective communication during and after an earthquake. Here’s why it’s indispensable:

  • Immediate Contact: Even when traditional communication networks are disrupted, airtime allows individuals to make calls or send text messages to reach out for help or provide updates on their safety.
  • Emergency Notifications: Local authorities can utilize SMS to broadcast emergency alerts, providing vital information about the earthquake’s impact and necessary safety measures.
  • Family Check-Ins: Families can quickly check on each other’s well-being, share information, and coordinate evacuation plans, helping to alleviate anxiety in times of crisis.
  • Resource Allocation: Relief organizations can distribute airtime vouchers to affected individuals, ensuring they have the means to seek assistance and access critical information.

Telecom Operators Supporting Communities on the Ground

In the aftermath of the earthquake, local telecommunications operators like Maroc Telecom, Orange and inwi have played an instrumental role in supporting affected communities:

  • Maroc Telecom: A long-standing partner in Morocco’s telecommunications landscape, Maroc Telecom has actively contributed to disaster relief by working closely with local authorities to ensure uninterrupted network services and by offering free airtime to those in need.
  • Orange: Recognizing its role as a responsible corporate citizen, Orange has extended its support by providing airtime and communication solutions to facilitate coordination among relief organizations and affected communities, helping expedite recovery efforts.
  • inwi: As a provider committed to community well-being, INWi has stepped up its efforts by offering special earthquake relief packages that include discounted airtime, data, and voice services to ensure that people in affected areas remain connected and informed.

How Communities Can Leverage Airtime Effectively

In times of crisis, communities can harness the power of airtime:

  • Create Communication Plans: Develop community-wide communication plans with designated meeting points and contact information.
  • Stay Informed: Stay updated on official announcements and share critical information within the community.
  • Resource Sharing: Utilize airtime to coordinate resource-sharing efforts, from food distribution to providing shelter.
  • Emergency Contacts: Save essential emergency numbers in your phonebook and encourage others to do the same.
  • Community Support: Establish digital community hubs, like WhatsApp or social media groups, to facilitate information sharing and mutual assistance.

In the aftermath of the recent earthquake, the importance of staying connected through airtime cannot be overstated. It not only serves as a lifeline for people and communities but also represents a symbol of resilience and solidarity during these challenging times. Airtime emerges as a vital tool that empowers individuals and communities to maintain communication, access crucial information, and offer support to one another during an earthquake or any other disaster. As we unite to support one another, operators like Maroc Telecom, Orange and inwi continue to play an essential role in ensuring that connectivity remains a cornerstone of recovery and rebuilding efforts.

In these times of adversity, businesses seeking to connect with operators in Morocco and support users with family in the affected areas can turn to Prepay Nation for a seamless solution. Prepay Nation, a trusted B2B leader of prepaid airtime, is dedicated to supporting businesses with exclusive products, bonuses and customized plans from Maroc Telecom, Orange and inwi. We understand the critical importance of connectivity during crises like the recent earthquake in Morocco.

Through our extensive network of partnerships, Prepay Nation can help businesses seamlessly integrate using our API to acquire products from Moroccan telecom operators, ensuring swift and effective support for users with loved ones in Morocco. Moreover, as a gesture of solidarity, Prepay Nation is offering businesses an additional bonus on airtime purchases for Morocco, amplifying their capacity to provide assistance and connectivity to those in need.

Together with Prepay Nation, businesses can bridge the communication gap, extending their compassionate outreach to affected individuals and families. In these trying times, every connection counts, and Prepay Nation is here to empower businesses in making a meaningful impact on the road to recovery and healing. Book a meeting today to talk to our team.


Janis D’souza,
Global Head of Marketing